That’s one reason why there was a lot of stir when the new version of ITIL called ITIL 4 was announced. Axelos suggested that this would just not be an update to what is existent in the ITIL V3, but also would have qualitative aspects to ITIL like- Culture, adaption, among others. Not just this, ITIL 4 is going to have a restructured certification path.
Service Strategy: This phase focuses on defining services as strategic assets, and then maintaining and implementing a coherent, deliberate strategy. Service strategy principles address business processes, corporate governance and compliance, policies, corporate culture and decision-making, and ensure that the business is geared for service improvement.

Service asset and configuration management is primarily focused on maintaining information (i.e., configurations) about Configuration Items (i.e., assets) required to deliver an IT service, including their relationships. Configuration management is the management and traceability of every aspect of a configuration from beginning to end and it includes the following key process areas under its umbrella:
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However, ITIL certification is different. Having an ITIL certification doesn’t make us an ‘expert’ for any specific skill set. As you might already be aware, ITIL is a set of best practices and is descriptive in nature. Hence an ITIL certification isn’t about doing your job, but merely about knowing the ITIL principles. In fact, that’s precisely the reason why AXELOS have now added the ITIL Practitioner level which makes it mandatory for IT folks to apply their theoretical knowledge in practice. 
The ISS assessment operates through Licensed Software Assessors. Currently there are two companies listed as Licensed Software Assessors:[63] Pink Elephant, and Glenfis AG. In 1998[64] Pink Elephant released its PinkVerify assessment service, the 2011[65] version assesses a software tool against ITIL terminology, definitions, functionality and workflow requirements for the following 15 ITSM processes: Availability Management, Capacity Management, Change Management, Event Management, Financial Management, Incident Management, IT Service, Continuity Management, Knowledge Management, Problem Management, Release & Deployment Management, Request Fulfilment, Service Asset & Configuration Management, Service Catalogue Management, Service Level Management, Service Portfolio Management. Currently there are three tools holding the PinkVerify 2011 certification for those 15 ITIL processes:[66] CA Service Desk Manager Suite, Dexon Software V6 and SAP Solution Manager.

By adopting the ITIL framework, companies ensure that their services are delivered according to a set of consistent, well-defined processes that incorporate best practices and processes, resulting in a predictable level of service for users. The benefits of ITIL include reduced cost of service development and deployment, improved customer satisfaction with service delivery, increased productivity from IT personnel, quality improvements, better management metrics of services and increased flexibility in adapting services to changing business requirements.
Let’s get this straight – getting a certification is not rocket science in today’s day and age. A certification merely demonstrates that you’ve studied and cleared an examination. It doesn’t give you wings and doesn’t solve all the world’s problems. One of the primary reasons why certifications and other training programs are losing their relevance is that it’s possible to pass the certification and still not learn ANYTHING practical about the subject.
Let’s get this straight – getting a certification is not rocket science in today’s day and age. A certification merely demonstrates that you’ve studied and cleared an examination. It doesn’t give you wings and doesn’t solve all the world’s problems. One of the primary reasons why certifications and other training programs are losing their relevance is that it’s possible to pass the certification and still not learn ANYTHING practical about the subject.
ITIL Master Badge (Purple, with the letter M in the middle). Currently in pilot phase this qualification has no training course or exam associated with it. To gain qualification as an ITIL Master, candidates have to have his/her work peer-reviewed by a panel of experts. Once an ITIL Expert has achieved this status, the ITIL Master can wear a lapel pin based on the colour of the ITIL Service Design book, which also has a Gold M in the centre.
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